McDonald’s this week announced a brand collaboration with Web3 brand Doodles, dubbed the “GM Spread Joy” campaign.

Starting on Nov. 18, McCafe cups will feature Doodles’ signature rainbow-themed graphics.

Purchasers of any McCafe hot drinks in the US can unlock various goodies including an access pass to the pilot episode of Doodle’s animated TV series Dullsville and the Doodleverse, digital apparel for a Doodles avatar, and physical enamel pins.

Doodle’s digital apparel can be used within Doodles Stoodio, an avatar creation app that was migrated from the Flow blockchain to the Base L2 in July 2024.

McDonald’s has in the past experimented with Web3 tools for branding like limited NFTs for the McRib sandwich’s 40th anniversary.

Written by Donovan Choy for blockworks.co