A new crypto-related lawsuit has landed in the Southern District of New York courthouse. 

A California resident named Luke Brown is leading a class action lawsuit against luxury fashion house Dolce & Gabbana over NFTs the company released in 2022. 

Brown’s suit alleges Dolce & Gabbana failed to deliver on benefits it promised for NFT buyers, and manipulated the initial and resale markets for the assets. Brown ultimately lost $5,800 on his $6,000 investment, the suit claims. 

The suit goes on to describe how the DGFamily project, released in collaboration with “digital luxury and culture” marketplace UNXD, failed to deliver on eight promised benefits meant to include digital wearables, physical clothing and access to events. 

The first digital wearables were delivered roughly a month late, the suit alleges, adding that the collectibles “could be used only in a metaverse platform with barely any users, called DecentraLand.”

The new lawsuit comes shortly after former NFL star Rob Gronkowski paid a $1.9 million settlement over his endorsement of bankrupt crypto lender Voyager Digital.

It also comes as a slew of legacy corporations that unveiled Web3 initiatives during the crypto hype cycle of 2021 and 2022 have continued quietly closing down operations. Starbucks, GameStop, and X are a few recent examples. 

Dolce & Gabbana hasn’t posted about DGFamily on X since April 2023. Its NFTs currently trade hands for a fraction of an ether on OpenSea. The company did not immediately return a request for comment.

Source: Jack Kubinec – blockworks.co